In the long run, an enterprise can only be successful if the people working in it have a picture in their minds of what things count in the field of cooperation and the nature of relations both inside and outside the organization. An effective leadership concept provides people in organizations with a clear sense of orientation for their actions.
They need to know “what motivates them to work for this company”, “which direction they are heading in”, “what their prospects are” and “what connects them to one another”.


Successful companies are not successful because they have a few people of extraordinary genius but because they succeed in establishing a common spirit within the enterprise which the personnel feel is worth their commitment.
The GUP Leadership
Concept assists enterprises and organizations in providing a sense of orientation
and connection that gives meaning and purpose to the people working in it.
Together with the top management, a core vision with mission statement and
key principles is developed, providing a clear orientation basis for thinking
and acting in the future.